In this section we will introduce a brief history of the most famous corporate logos, so that you can appreciate the features of the most effective and enduring designs. In all cases, simplicity is the key to success. These logos embody the spirit of each famous organization and they consolidate the brands year after year. You will learn that every big company is represented by a catchy and memorable logo and that, by allowing the recognition of the logo brand, it turns to be as important as the company itself.
This famous American Computer Company managed to break through stereotypes and used an apple as a brand name and logo, as opposed to other companies that relate their images to the technological world. Whereas Macintosh is a name related to a type of apple, the image of the bitten apple makes reference to Adam and Eve’s Biblical story, according to which this fruit belongs to the Tree of Knowledge. Thus, through the image of the apple, the desire for knowledge that characterizes human beings is symbolized, which in the 20th century gave rise to the development of computers. Even though this logo originally consisted of multicolor lines in 1976, since 1998 it is monochromatic –it is silver. It is used in the software and hardware produced by this company.
Coca-Cola is the most famous soft drink in the world and it has the most recognized logo in the planet. The red and white colors as well as the unmistakable typography have made this logotype an unforgettable and unmistakable symbol throughout history. Many generations immediately recognize this logotype, and they relate it to the soft drink. This soft drink was created in 1886 by an American druggist called Dr. John Smith Pemberton; he mixed sugar syrup, sparkling water, caffeine, seed extract and Cola leaves. Pemberton´s accountant called it “Coca-Cola”. This employer, Frank Robinson, was the one who gave the typical typography of the brand in Spencer font (cursive), which has been used up to today. On the other hand, also the Coca-Cola’s bottle, with its specific curve, has turned into an unmistakable sign, internalized by various generations around the globe.
The logo of the most famous hamburgers chain in the world has all the features of a high-quality design: it is simple, attractive, consistent, memorable, applicable and distinctive. The history of this logo starts in 1953 when McDonald’s turned into a franchise and incorporated to the structure of its branches two arches on each side, called the “Golden Arches”. A few years later, those arches were no longer used as decoration but they were an inspiration for the logo. The letter “m”, the initial of the company, was formed when both arches were united. In 1968 the name of the corporation was added to the logo. Yellow, red and white became not only the unmistakable signs of McDonald’s but also the fast food symbol, since they were adopted by all kinds of small brands in the world.
The search engine has a logotype formed by a simple typography and various striking colors. The motif is dynamic and cheerful, in accordance with the speed that characterizes the search engine. Both letters “o” can be taken as a symbol of infinity and perfection, but they can also refer to the global reach of this service. This logotype was created in 1999 and since then it has become one of the most world widely known, due to its simplicity and expressiveness.
Mercedes-Benz is the oldest car manufacturer and one of the most prestigious one in the world. This German company has a logo of excellent quality which represents the strength and elegance of these cars. The logo consists of two elements, each related to the companies that gave rise to this company. In 1926 two important car companies merged, Benz & Cie and Daimler Motoren Gesellschaft (DMG), and they created Mercedes-Benz. The name “Mercedes” belongs to a DMG model, chosen to represent this company after the death of Gottlieb Daimler, its founder. When this new company merged, a logo was created according to the aspects of each part. The three-point star, created by Daimler, represents the car’s capacity to glide over the earth, air and water. The ring that surrounds the star is a symbol of the crown of laurels that characterized Benz, and when the companies merged it started symbolizing their unity.
The logo of Nike, one of the main companies of trainers and sport clothes, is one of the best examples as regards how important the design to position a company in the market and in the public’s mind is. It was created by a designer named Carolyn Davidson in 1971. The history of this design states that the company only paid $35 for the logo, which later would become famous all over the world. Some of the most outstanding features of the logo are its simplicity and consistency. It represents speed and movement, as well as the wing of the Greek Goddess of Victory “Nike” and the optimism of an affirmative sign. The logo has become so recognizable that it is no longer necessary to incorporate the name of the company to the design.
Check our friends' websites