We will now show ten frequently asked questions about the way the online graphic design agencies create logos designs. You will dispel all doubts and you will feel safe when hiring these services.
1) What is the importance of a high-quality logo?
If you wish to position your small or medium company in the market and among the public, you urgently need an excellent logo that will differentiate your company from the rest and will stick in people’s mind. Only one simple and representative logo will give the exact idea of the products and services offered by the company. Since a logotype is the graphic expression of a company, it is important that it is of high-quality; otherwise the public will have a poor image of it. A logo is a key element for every organization, because it constitutes its semiotic identity. But a well-done logotype is particularly important for the companies that are starting, as it will create a reliable and professional image that will strongly attract consumers.
2) Why is it important to hire professional designers?
Professional graphic designers are the experts at logo designs, those specialists dedicated to create original designs always bearing in mind the specific needs of every organization and the features of its clients. Due to the importance of a logo to make a company stand out, it is important that the design is done by professionals, who will use all their artistic and commercial skills in the development of a high-impact logotype. Besides, by using the most sophisticated tools in the design field, they can achieve the latest logos. On the other hand, online graphic design agencies formed by teams of professional graphic designers offer high level works at accessible prices. Therefore, the best is to hire professionals and avoid getting templates or turning to amateurs.
3) Which are the steps of the design process?
Online graphic design agencies tend to have the same way of working. Firstly, you have to contact the sales representatives through the Internet. Once you have chosen the most suitable package, the agency will send you a form with questions about your company. With that information, designers will start to work on your logo design and then, after one or two week days, they give you some samples. You choose one of them and then improvements begin to be made, according to your taste, until you reach the desired logo design. All doubts are dispelled through the Internet or by phone. Once you are pleased with the job, the agency sends you the file with the final design so you can use it as you please.
4) How many changes can I demand on the logo design?
The number of modifications depends on the package you have chosen, as well as the number of preliminary designs. With some packages, corrections are limited and with others they are unlimited. You guide the process with your suggestions: color changes, typography, body, backgrounds, etc. Your satisfaction is their priority.
5) What happens if I do not like preliminary designs?
Usually graphic design agencies offer between four to twelve logo samples, according to the acquired package. From those you will choose the one you like the most, according to your expectations. If you do not like any of them, generally you will be given a new number of designs. It is likely that in this case you will select one of the projects proposed, to which necessary modifications will be made.
6) Can I include my own ideas in the logo?
Designers will have in mind all your suggestions as regards the logo of your company. If you have a clear idea of how you want your logo to be (colors, shapes, typographies, etc.) you should say so from the beginning, so as not to waste the designers´ time. With your suggestions, designers will work to achieve a synthetic and harmonious design, using all their knowledge in order to do so.
7) Can I redesign my company’s logo?
Another service online graphic design agencies offer is the redesign of preexisting logos. This means that if you already have a logo, but you want to update it, you can go to graphic designers, who will try to keep your company’s spirit and the logo aesthetics, adding gradual changes. It is important to respect the basic structure of the previous logo to keep the corporate image.
8) Who owns the logo that has been designed for my company?
In most cases, online graphic design agencies state that you will have the copyright on the final logo design, whereas the agency will have the copyright on all the previous designs, samples and steps of the elaboration process. Usually agencies have the right to expose the logos on their Web sites as a way of promotion.
9) What do the offered packages consist of?
The packages include a certain number of initial logo designs (between four and twelve), a number of adjustments (limited or unlimited) and a number of designers assigned to the project. In other packages, the design of another piece is included, such as business cards. Agencies present a wide range of packages so that every organization, according to its needs, can find the most suitable one and enjoy a high-quality logo. Commercial assistants are available to guide you on the best option.
10) Is there any refund if I am not pleased with the design?
Refund policies in case you do not get the desired logo vary according to the graphic design agency. Some agencies do not refund reimbursements, but they offer the possibility of making more adjustments until you reach the expected logo. Others offer refunds, with little discounts for administrative expenses and as long as the design order is cancelled before the first corrections. When a graphic design agency returns the money, you lose the copyright on the samples.
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